There are a variety of ways in which we can market to the 2SLGBTQ+ Montréal community — from the Village along Sainte-Catherine Est, pedestrianized every summer, to the Plateau and Mile End's queer creative scenes, the ballroom and party collectives, the queer tech professional class emerging around QueerTech, and every French-speaking traveller on Earth for whom this is the pilgrimage city. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Montréal and Québec. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted across the island and its metro, the province, and the Francophone and Northeast feeder markets that fill Fierté and Black & Blue. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
