There are a variety of ways in which we can market to the LGBTQ+ Philadelphia community — from the Gayborhood at 13th and Locust to the collar counties, South Jersey and Delaware, the Black queer cultural depth central to the city's identity, the eds-and-meds professional base, the heritage traveller who comes for the history, and New Hope as the weekend annex up the river. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Philadelphia. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code across the city, the Pennsylvania collar counties, South Jersey and Delaware, plus the Northeast corridor an Amtrak hour away. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayPhilly as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
