We amplify LGBTQ+ voices — and we can help your company amplify its presence at Pride. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ online consumer, ensuring your message gets out far and wide, 24/7, 365 days per year. A focused, two-fold approach built for brands and their Pride campaigns.
The Opportunity
The following is a summary of some of the programs we've developed over the years, working with companies large and small to amplify their message and ensure it gets out far and wide to the LGBTQ+ community online, 24/7, 365 days per year. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ online consumer, with a focus in the world of LGBTQ+ Pride. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more. Second, we get your message out via strategically-placed social media posts — both organic and paid — tapping into the strong LGBTQ+ Pride communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide your company and its LGBTQ+ campaign: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that amplifies your company's Pride presence through paid advertising channels AND organic social & branded-hashtag amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer Pride data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around the regions that are right for your brand — reaching your target market more directly than ever before.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your company's behalf — amplifying your content, posts, and videos within LGBTQ+ Pride communities, both organically and through paid social advertising.
Many campaigns begin with a company's event and Pride festival outreach, amplified around a company-specific hashtag — then expand into a fuller LGBTQ+ advertising campaign using the hyper-targeting of Facebook, Google, programmatic banners, and mobile-app advertising.
Our clients tap into an entirely new LGBTQ+ media model with #ILoveGay — reaching an engaged audience that posts its own photos and videos while paying attention to what others (including our clients) share.
The Branded-Hashtag Model
With our #ILoveGay network, we become your partner in amplifying your Tweets and social content around a company-specific hashtag — turning your Pride presence into a stream the community can join and share.
See It In Action
A look at how Pink Media helps brands show up — and stand out — across LGBTQ+ Pride, turning event moments into far-reaching, year-round content.
Client Case Studies
Client examples of work we've done with companies focused on amplifying their LGBTQ+ reach online during Pride.
After a successful San Francisco Pride in 2017, Comcast California returned in 2018 with an ambitious plan leveraging every touchpoint across Comcast, Xfinity, and NBCUniversal — amplified through Pink Media's network under #ComcastFacesOfPride. The template: one sponsorship, many brand surfaces, sustained social amplification.
T-Mobile's Pride program showed how a branded hashtag becomes a platform: employee stories, event presence, and user-generated content rolled into a single stream the community could join — and Pink Media could amplify — long after the parades ended, under #UnlimitedPride.
LGBTQ+ Influencer Marketing. If your company is interested in hosting a few LGBTQ+ influencers during an event, we can help — working with a strong network of LGBTQ+ influencers, and coordinating with your local tourist board and Pride festival organizers. For examples of our influencer work with Pride festivals, take a look at our Client page.
Keep your message alive 24/7, 365 days per year. Designed to prolong the effectiveness of an LGBTQ+ press fam trip and leverage user-generated content from Pride festivals and events, we keep your brand, destination, and business front and center with an online LGBTQ+ audience — prices starting at $1,500.
The community's biggest stages — and its most watched sponsorships. Our editorial summary covers the economics of the party, the year-round calendar from WorldPride Amsterdam to Southern Decadence, the audience segments, and the sponsorship reckoning that made "we stayed" the year's most powerful message — essential context for any company planning its Pride presence.
Speed & Agility
Pink Media's programmatic Pride targeting platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.
Targeting based on a wide variety of data selects & interests unique to the world of Pride.
Target and report by any region in the world — country, province, state, DMA, ZIP code, or hyperlocal.
Integrations with most data providers, including L2, TargetSmart, i360, Tunnl, Aristotle, and more.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations.
Supporting Market Research
A snapshot from the CMI Community Survey — Pride and event attendance are consistently among the top drivers of LGBTQ+ engagement and travel, making a company's Pride presence one of the most measurable investments in LGBTQ+ marketing.
Source: CMI 13th & 12th Annual LGBTQ Community Surveys, U.S. Profile. For the full picture, read the Pride, Circuit Parties & Events Market Guide summary.
Pink Media brings 30 years of LGBTQ+ marketing expertise and 20+ years of Pride festival relationships — with active engagement across InterPride, EPOA, and Fierté Canada Pride — helping companies large and small amplify their message far and wide, 24/7, 365 days per year. An NGLCC-certified business and a member of the LGBT Meeting Professionals Association (LGBTMPA) and IGLTA. We work with any budget, starting at $1,500 per month.
From the Blog
Insights, data and case studies from Matt Skallerud and the Pink Media team — written for brands deciding how to show up for Pride, and what to do the other eleven months.
GLAAD’s 2026 Pride poll with MRI-Simmons — 5,010 U.S. adults, nationally representative — found 68% say brands should be able to show support during Pride, 76% are more likely to trust a company that sticks to its values even when it’s controversial, and 73% believe CEOs have a responsibility to speak up. Levi’s, SWISS, Google, TikTok and Diesel x Tinder didn’t wait for permission. Why the data rewards the brands getting loud.
Read More
Skittles turned its rainbow gray again and gave $200K to GLAAD, its seventh straight year. Diesel and Tinder routed a combined $200K to Outright International. Chipotle and Absolut channeled their giving through GLAAD too. Two advocacy organizations became the season’s donation anchors — because a donation to a credentialed third party is verifiable and hard to fake, and a rainbow logo isn’t. Proof over posture.
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Two 2026 case studies turned into an adoptable playbook. Chipotle anchored “Love What Makes You Real” to both June and LGBT History Month in October, added a $10-per-item GLAAD donation and put its own employees in the parades. Lime ran one “Pride in Motion” campaign that lived locally in 21+ cities, partnering with a different Pride organization in each. A campaign has an end date; a commitment has a rhythm.
Read More
2027 reads as a transitional year — a selective rebound, but not to pre-2023 levels. The brands that return will be different from the ones that left: travel, entertainment and tech rather than Fortune 50 consumer brands, with $10K–$50K micro-sponsorships and creator licensing replacing splashy six-figure deals. The structural shift underneath it all is from rainbow branding to community investment.
Read MoreFrom ILoveGay.NET
Daily coverage of how brands show up for the LGBTQ+ community — campaign analysis, sponsorship decisions, and the data behind visible corporate support.
Here’s the pattern nobody named out loud this Pride season: brands got nervous about the merchandise — they did not get nervous about showing up. MAC put a Chappell Roan–themed float in NYC Pride. Sally Beauty handed out ice cream on 4th Avenue. Tinder and Diesel dropped a 17-piece collection and $200,000 to Outright International…
Read on ILoveGay.NET
Three years of brand pullback, and Pride festivals took a massive hit this season — but that’s not the whole story. The smartest brands didn’t leave, they decentralized. Dana Piccoli of News Is Out joined the debut of #ILoveGay Views to talk about what’s actually working: Lime running Pride in Motion across 21+ cities, Levi’s…
Read on ILoveGay.NET
I want to get ahead of something I see forming on the horizon, because the time to weigh in on a new idea is before it hardens into accepted practice. Here’s the idea: “backlash exposure modeling.” It doesn’t have a formal name yet, and there’s no standard product you can buy. But the pieces are assembling…
Read on ILoveGay.NET
I don’t know about you, but I’ve been having this conversation with clients and brand partners for years — and in 2026, the evidence is finally undeniable. Pride isn’t a month anymore. It’s a movement that has expanded into every corner of the calendar, and the brands that are paying attention to that shift are…
Read on ILoveGay.NET
If you’ve been watching the LGBTQ+ marketing landscape this year, you’ve probably noticed something: it’s a split screen. On one side, you have brands quietly retreating — pulling back Pride campaigns, softening DEI language, and treating community support as a liability rather…
Read on ILoveGay.NET
Over the past two decades, the LGBTQ+ marketplace has evolved from a niche segment into one of the most influential consumer groups in the United States. With an estimated $1.4 trillion in buying power, the opportunity is clear. What’s less clear — at least for many brands — is how to engage this audience in a way that reflects…
Read on ILoveGay.NETReady to Connect?
One partner. A clear plan. Real results. Tell us about your brand and its Pride campaign, and let's build a strategy that reaches the right LGBTQ+ audience — far and wide, all year long.