There are a variety of ways in which we can market to the LGBTQ+ South Florida community — from Wilton Drive's dense strip of LGBTQ+-owned bars, restaurants and retail to Oakland Park, the beach and the cruise port, the Latino and Caribbean communities that make this a majority-minority county, the large LGBTQ+ senior population, and the national and international travelers who make Greater Fort Lauderdale a top LGBTQ+ destination. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Fort Lauderdale and Broward County. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code around Wilton Manors, Oakland Park, the beach corridor and Port Everglades, plus the northern feeder markets that winter here. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with a dedicated South Florida presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
